18/30328323 DC : 0
Current
BS ISO 20671 - BRAND EVALUATION - PRINCIPLES AND FUNDAMENTALS
Hardcopy , PDF
English
Foreword
Introduction
1 Scope
2 Normative references
3 Terms and definitions
4 Principles of Conducting a Brand Evaluation
5 Brand Evaluation Fundamentals
6 Brand evaluation considerations
Annex A (informative) - Examples of Indicators for
Elements and Dimensions
Bibliography
BS ISO 20671.
| Committee |
SVS/12
|
| DocumentType |
Draft
|
| Pages |
21
|
| PublisherName |
British Standards Institution
|
| Status |
Current
|
| ISO 10668:2010 | Brand valuation — Requirements for monetary brand valuation |
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