BS PAS 2020(2009) : 2009

Foreword
Introduction
1 Scope
2 Terms and definitions
   2.1 Direct marketing
   2.2 Communications channels
   2.3 Environmental management
   2.4 Data
   2.5 Paper and printing
3 General
   3.1 Stages of a campaign
   3.2 Campaign aim and objectives
   3.3 Campaign planning
   3.4 Campaign control
   3.5 Campaign evaluation
4 Creation
   4.1 Targeting
   4.2 Suppression
   4.3 Recyclability
   4.4 Paper products
   4.5 Ink and finishes
5 Implementation
   5.1 Printing
   5.2 Mailing houses
   5.3 Distribution services
   5.4 Field marketing
6 Use by recipient
7 Environmental performance indicators
   7.1 General
   7.2 Waste to landfill
8 Claim of conformance
Annexes
Annex A (informative) - Summary of environmental aspects
        and objectives
Annex B (informative) - Environmental management systems
Annex C (normative) - Checklist of environmental considerations
        in the design of DM communications
Annex D (normative) - Applicability of environmental aspects
        and objectives
Annex E (normative) - Applicability of environmental
        performance indicators
Annex F (normative) - Campaign management framework
Annex G (informative) - Examples of how to determine the
        environmental performance score for a campaign
Annex H (normative) - Recyclability of DM communications
Bibliography

Defines requirements for the environmental performance of a direct marketing campaign.