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World Standards Day Video Series (1)

World Standards Day Video Series

Shared vision for a better world 

In this video series, we interview a range of companies, Standards Development Organisations (SDOs) and National Standards Bodies (NSBs) in different industries to discover the importance of Standards within their daily activities and broader in their industry.

We also dive into how each company, SDO and NSB are using or creating Standards that contribute to the Sustainable Development Goals (SDGs). As every SDG is a call for action, we can only get there if we work together.



To help celebrate World Standards Day on October 14, our CEO André Lacroix, shares the importance of Standards in how they make critical information and knowledge accessible to all and help create a world we can enjoy today and protect for future generations.

Hear from Industry Experts

Standards Australia is the country's leading independent, non-governmental, not-for-profit standards organisation.

WSD Video Series - Standards Australia
Meet Kareen from Standards Australia
Kareen Riley-Takos is General Manager Operations at Standards Australia, leading the organisation's standards development, publishing, technology and data functions. Since joining Standards Australia in 2009, Kareen has held numerous leadership positions across the business, primarily focused on innovation in standards development and content delivery. Kareen has also been responsible for driving digital transformation at Standards Australia, enabling the delivery of increased value to customers, productivity, and growth for the organisation.
Standards Australia is the country's leading independent, non-governmental, not-for-profits standards organisation. As representatives of the International Organization for Standardization (ISO) and International Electrotechnical Commission (IEC), we are also specialists in the development and adoption of internationally aligned standards in Australia.
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Global leader in establishing, maintaining & distributing standards for the oil and gas industry

WSD Video Series - API
Meet Alexa from the American Petroleum Institute
Alexa Burr is Vice President of Standards & Segment Services in API's Global Industry Services division, which is responsible for standards setting, certification, training, events, publications and safety programs for industry operations. Prior to API, Alexa worked at the American Chemistry Council in various roles where she oversaw the strategic direction of Responsible Care® program and led international advocacy efforts on a range of issues. She holds an undergraduate degree in Biology of Global Health and a master's in Biological Threat Agents and Emerging Infectious Diseases, both from Georgetown University.
API represents all segments of America's natural gas and oil industry, which supports more than 11 million U.S. jobs and is backed by a growing grassroots movement of millions of Americans. Our approximately 600 members produce, process and distribute the majority of the nation's energy, and participate in API Energy Excellence®, which is accelerating environmental and safety progress by fostering new technologies and transparent reporting. API was formed in 1919 as a standards-setting organization and has developed more than 800 standards to enhance operational and environmental safety, efficiency and sustainability.
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ASTM International offers global access to fully transparent Standards development.

WSD Video Series - ASTM International
Meet Daniel from ASTM International
Daniel is the Vice President for Technical Committee Operations. Dan works with his team to support the Standard development activity of 147 different committees that represent 90 different industry sectors.
ASTM International is a globally recognized leader in the development and delivery of voluntary consensus standards. Today, over 12,000 ASTM standards are used around the world to improve product quality, enhance health and safety, strengthen market access and trade, and build consumer confidence. Our leadership in international standards development is driven by the contributions of our members: more than 30,000 of the world's top technical experts and business professionals representing 140 countries. Working in an open and transparent process and using ASTM's advanced IT infrastructure, our members create the test methods, specifications, classifications, guides and practices that support industries and governments worldwide.
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Helping organisations across the globe improve and capture best practice

WSD Video Series - BSI
Meet Sebastiaan from BSI
Sebastiaan has over 15 years of experience within the low-carbon industry, working on key policies and initiatives such as the Energy Company Obligation, The Green Deal, Warm Home Discount and the Smart Meter roll-out, collaborating with government and regulators to deliver these policies. He is currently the Associate Director of Energy and Sustainability with the British Standards Institution. He engages with key government, industry and NGOs stakeholders to define BSI's sector-specific strategy to identify where and how standards enable and accelerate the transition to a Net Zero Future.
BSI enables people and organizations to perform better. We share knowledge, innovation and best practice to make excellence a habit - all over the world, every day. For more than a century we have been challenging mediocrity and complacency to help embed excellence into the way people and products work. That means showing businesses how to improve performance, reduce risk and achieve sustainable growth. As a global leader in helping organizations improve, our clients range from high profile brands to small, local companies in 193 countries worldwide.
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World's leading organisation of International Standards for all electrical, electronic and related technologies

WSD Video Series - IEC
Meet Marianna from IEC
Marianna Kramarikova joined IEC, the International Electrotechnical Commission, in 2020 as Technical Officer. Kramarikova is responsible for managing 23 technical, systems and advisory committees and liaise with technical experts to facilitate their global electrical and electronic standards development activities. Marianna has extensive knowledge of the development of voluntary, consensus-based industry standards for a variety of ICT segments. “It's great to contribute to a global standards development, attend meetings and see industry getting together, collaborating in a consensus-based, approval process to develop standards that manufacturers use to build safe, reliable products. I believe standards are behind everything. They are the hidden, behind the scenes tools, which ensure that at the end of the day, people have access to reliable, safe products made to consensus-based standards.”
IEC is the world's leading organization for the preparation and publication of International Standards for all electrical, electronic and related technologies. It provides a platform to companies, industries and governments for meeting, discussing and developing the International Standards they require.
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ICAO is a United Nations agency, established to help countries share their skies to their mutual benefit.

WSD Video Series - ICAO
Meet Miguel from ICAO
Miguel A Marin joined the International Civil Aviation Organization in November of 2009 and has served the organization in various capacities during his fourteen-year tenure. He is currently Deputy Director for Capacity, Development and Implementation Bureau, one of ICAO's 5 Bureaus.
The International Civil Aviation Organization (ICAO) is a United Nations agency, established to help countries share their skies to their mutual benefit. ICAO assists the 193 Contracting States to the Chicago Convention as they cooperate here to adopt standards, practices, and policies for international civilian flight. Industry and civil society groups, in addition to relevant multilateral organizations, contribute importantly to these ICAO outcomes as 'Invited Organizations'. The ICAO Secretariat is funded and directed by States to provide technical, legal, and administrative support for their air transport cooperation. It also develops programmes, guidance materials, and closely integrated auditing, training, and implementation support initiatives to help countries benefit and prosper from their improved compliance with global norms. The result of these combined multilateral efforts by States and ICAO is the worldwide alignment of air regulations and procedures, and a truly global aviation network to connect and unite the world.
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Building, engineering and construction market leader for building product, construction and infrastructure projects

WSD Video Series - Intertek Building and Construction
Meet Tanya from Intertek Building & Construction
Tanya Dolby is a Senior Engineer for the Engineering Services, Building & Construction division at Intertek. Over the last 32 years, Tanya has been closely involved in many facets of the fenestration business. She has extensive experience with engineering analysis, product development, testing, and certification of products including those for hurricane impact and bomb blast. She chairs and participates in various industry related organization committees for ASTM, FGIA (AAMA), and The Aluminum Association.
For more than 130 years, companies around the world have depended on Intertek to help ensure the quality and safety of their products, processes and systems. We go beyond testing, inspecting and certifying products; we are a Total Quality Assurance provider to industries worldwide. Through our global network of state-of-the-art facilities and industry-leading technical expertise we provide innovative and bespoke Assurance, Testing, Inspection and Certification services to customers. We provide a systemic approach to supporting our customers' Quality Assurance efforts in each of the areas of their operations including R&D, raw materials sourcing, components suppliers, manufacturing, transportation, distribution and retail channels, and consumer management.
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MSS is the only technical not-for-profit organization dedicated solely to the needs of the valve and fittings industry.

WSD Video Series -MSS
Meet David from MSS
David is the Vice President of the Board of Directors for MSS. He is also the Director of Ball Valves at Valmet Flow Control with global responsibility for product management.
In 1908 the Valve and Fittings Institute appointed a committee on standardization, the Committee of Manufacturers on Standardization Pipe Fittings and Valves. This committee survived the dissolution of the parent institute and in 1924 became the Manufacturers Standardization Society of the Valve and Fitting Industry (MSS). The Manufacturers Standardization Society of the Valve and Fittings Industry, Inc. was organized in its present form in 1924 by a core group of 28 manufacturing companies. The first MSS Standard Practice (SP) was SP-1-1929, Pipe Plugs. MSS is a non-profit technical association organized for the development and improvement of industry, national, and international codes and standards related to the valve and fittings industry.
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A not-for-profit organisation building apartments that are socially, financially and environmentally sustainable

WSD Video Series - Nightingale Housing
Meet Jordy from Nightingale Housing
Jordan joined the Nightingale team as part of the delivery team, leading the Wurru-Wurru Biik project. Bringing over 7 years of experience from his previous role with tier-one construction company Multiplex, delivering complex residential, mixed-use and commercial projects, Jordan has a strong passion for the sustainable built environment. Jordan holds an Honours degree in Construction Management from RMIT University.
Nightingale Housing is a not-for-profit organisation that provides homes which are socially, financially and environmentally sustainable. We believe that homes should be built for people, not profit. Since we began, our aim has been to lead by example, reorienting the housing market to focus on delivering good outcomes in designer led housing for owner occupiers, rather than investors.
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NSAI (National Standards Authority of Ireland) is Ireland's official standards body.

WSD Video Series - NSAI
Meet Keith from NSAI
Keith Fahy is the Senior Standards Officer at the National Standards Authority of Ireland. He works in the development of new Standards based on new Standard requests or revisions of existing ones. Keith plays a key role in the management of stakeholder relationships with government bodies, industry associations and international Standards organisations.
NSAI (National Standards Authority of Ireland) is Ireland's official standards body. We operate under the National Standards Authority of Ireland Act (1996) and we are accountable to the Minister for Business, Employment and Retail at the Department of Enterprise, Trade and Employment. As Ireland's Official standards body, NSAI aims to inspire consumer confidence and create the infrastructure for products and services to be recognized and relied on, all over the world. Where a standard already exists, NSAI works with businesses to help them apply it. Where a standard may be needed, NSAI will work with relevant parties at national or international level to create and develop the appropriate standard. NSAI improves the performance of Irish business and protects consumers through the setting of standards and issuing of certification in the quality and safety of goods and services.
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The leader in connecting and educating engineers while advancing aerospace and automotive engineering.

WSD Video Series - SAE International
Meet the team from SAE | Devshan, David, Michael and Christian
David Alexander has been with SAE International and its affiliates for 18 years and is currently based in Detroit, Michigan, USA, having previously been based in London until 2022. In February 2022, he assumed the role of Senior Director of Standards. In this role, Alexander is responsible for the coordination and collaboration of SAE's standards programs and constituents across diverse mobility sectors including aerospace, automotive and commercial vehicle. He is also responsible globally for the strategy and operations of the SAE Aerospace and Systems Management Standards programs comprising over 7,800 consensus standards maintained by more than 180 technical committees. This includes the staff leadership for the SAE Executive Standards Committee and SAE Aerospace Council and includes leadership in the stakeholder integration of standards through the SAE Group portfolio.
Michael Thompson serves as Director of Digital Innovation and Information Products at SAE International. In this capacity, he is responsible for product strategy, portfolio management and new product development for SAE standards, peer-reviewed technical papers, research reports and other technical content. Throughout his 18-year career with SAE, Michael has worked closely with industry stakeholders; other Standards' Development Organizations; SAE members and volunteers; government agencies; and software vendors, to cover topics on rapidly evolving technologies and deliver information products to meet customer needs. Prior to joining SAE, Michael worked for Bloomberg BNA. He holds a bachelor's degree from Carleton College and an MBA from the University of Pittsburgh.
Christian Thiele is passionate global automotive industry leader, with 30 years of experience as a tier one supplier to the OEMS, proven growth-driver through strategic business development with strong focus on the mobility industry. An entrepreneurial innovator, with an extensive track record of analyzing and distilling automotive industry trends and developing actionable strategies across sectors, with proven ability to identify and capture profitable new emerging global markets. Since February 2022, Christian joined SAE International to lead the organizations development of ground vehicle consensus-based standards for the benefit of industry and humanity.
Devshan Perera is the Senior Product Manager for Information Products at SAE International. In this role, Devshan is responsible for customer-centric development of the SAE Information Products, including SAE International Standards, Digital standards (OnQue) and SAE's preprint server MobilityRxiv and the promotion of these resources through relevant marketing and communications.
SAE International is a global association of more than 128,000 engineers and related technical experts in the aerospace, automotive and commercial-vehicle industries. Our core competencies are life-long learning and voluntary consensus standards development. SAE International's charitable arm is the SAE Foundation, which supports many programs, including A World In Motion® and the Collegiate Design Series.
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Helping companies achieve safer and higher quality workplaces all around the world

WSD Video Series - SafetyDocs by SafetyCulture
Meet Craig from SafetyDocs by SafetyCulture
Craig Cruickshank is the HSEQ Manager and Senior Technical Advisor at SafetyDocs by SafetyCulture. He has a background in construction and environmental management and helps people and organisations implement all aspects of their OHS, environmental and quality management systems. Craig is passionate about the details and assists people in implementing the most appropriate strategies for their company. He has tertiary qualifications in health and safety, environment, quality and leadership, and over 30 years of experience in multiple industries. His mission is to help professionals and business owners take control of and understand their legal and ethical responsibilities within these fields.
At SafetyDocs by SafetyCulture, we're on a mission to make the world safer. We believe that every worker has the right to return home safely at the end of their shift, and we're committed to helping businesses create Health and Safety cultures that prevent accidents and injuries. Our products include Health and Safety management systems, SWMS, SOPs, and more. We work with businesses of all sizes across various industries, helping them create safe workplaces and compliance with Health and Safety regulations.
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Translating data and scientific findings into standards and policies

WSD Video Series - UL Standards and Engagement
Meet David from UL Standards & Engagement
David Wroth is the Director of Data Science for UL Standards & Engagement, using data to identify opportunities to address safety issues across the globe. He leads a team that collects and analyzes data from disparate sources and develops insights to improve standards that support safe living and working environments for people. The team is leveraging natural language processing for improving safety standards and employing machine learning algorithms to rapidly identify safety issues from text sources. David serves on the U. S. Department of Transportation Lithium Battery Aviation Safety Advisory committee, addressing the risk of lithium battery thermal runaway incidents on aircraft.
At UL Research Institutes, our world-class scientists conduct rigorous independent research that accelerates discoveries designed to address the world's increasingly urgent public safety risks. At UL Standards & Engagement, we mobilize a wide array of global safety science experts to oversee the creation of trusted standards and public outreach programs that guide the safe and sustainable use of both emerging and legacy products. Together we seek to produce new knowledge and act to make existing technologies safer while striving to mitigate risks in the earliest stages of technological advancement.
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